Explore how rising consumer expectations, AI innovation, and affordability challenges are driving a preventive, personalized, and connected healthcare future.
A Healthcare System in Transition
The U.S. healthcare landscape is changing faster than ever. Rising costs, technological breakthroughs, and shifting consumer expectations are driving a transformation that prioritizes prevention, personalization, and accessibility. What once seemed like a distant goal is now within reach.
Consumers are Leading the Charge
Today’s consumers aren’t waiting for the system to evolve—they’re taking control.
- 65% of consumers want a system built around prevention, not treatment.
- 70% already use health technology monthly, from wearables to telehealth platforms.
Generational Shifts are Redefining Care
Younger generations—especially Gen Z and Millennials—are rewriting the rules:
- 79% of Gen Z use health tech monthly.
- Nearly 40% have used virtual visits in the past year, compared to just 20% of Boomers.
Technology is the Catalyst
Artificial intelligence and connected ecosystems are no longer optional—they’re essential. Consumers want one unified system, not a patchwork of apps. They’re comfortable with AI handling administrative tasks, freeing clinicians to focus on what matters most: care.
- 73% of consumers are interested in AI-powered navigation tools to find the right provider or care setting.
- 41% believe AI integration will improve healthcare by 2035.
The Affordability Challenge
Despite optimism, cost remains a universal concern:
- 75% worry about expenses not covered by insurance.
- 72% are concerned about long-term or chronic care costs.
What This Means for You
Healthcare in the coming years will be preventive, personalized, and digital-first. Organizations that act now—by investing in technology, building connected ecosystems, and democratizing access across multiple demographics—will lead the way in creating a system that truly serves everyone.
Here are four actions leaders can take today to stay ahead:
- Scalable virtual health solutions: Ensure healthcare investments include scalable, virtual platforms.
- Offer integrated benefits and navigations tools: Choose vendors with platforms that can integrate data for a more seamless experience
- Enhance support for employees with ongoing health needs: Focus on caregivers and those with chronic conditions who value convenience and innovation.
- Expand access to digital health solutions: Ensure advanced technologies like AI and personalized medicine are affordable and accessible to all income levels.
By acting on these imperatives, organizations can unlock relevance, trust, and long-term growth.
Partner with OneGroup
At OneGroup, we believe in empowering individuals and organizations to navigate change with confidence. Whether you’re managing employee benefits or planning for personal coverage, our team is here to help you make informed decisions that protect your health and financial well-being.
Ready to take the next step?
Contact us today at 800-268-1830 or reach out to our employee benefits team to learn how we can help you prepare for the future of care.
Reference
PwC. (2025). US Healthcare Consumer Insights Survey. Retrieved from https://www.pwc.com/us/en/industries/health-industries/library/assets/2025-us-healthcare-consumer-insights-survey.pdf
This content is for informational purposes only and not for the purpose of providing professional, financial, medical or legal advice. You should contact your licensed professional to obtain advice with respect to any particular issue or problem. Please refer to your policy contract for any specific information or questions on applicability of coverage.
Please note coverage can not be bound or a claim reported without written acknowledgment from a OneGroup Representative.
This content is for informational purposes only and not for the purpose of providing professional, financial, medical or legal advice. You should contact your licensed professional to obtain advice with respect to any particular issue or problem.